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A New Brand, A New Website—Still the Best Information Out There

By The Paleo Diet Team
June 16, 2020
A New Brand, A New Website—Still the Best Information Out There image

At the heart of everything we do at The Paleo Diet® is you, our readers. There is nothing to sell, push, or package. If you want to eat Paleo, then just go to the local farmer’s market. If it is fresh and has one ingredient, it’s probably Paleo. We are guided by one simple mission: to share over two decades of carefully researched, peer-reviewed science with the hopes that it will help all of you live healthier, more rewarding lives.

It’s a simple mission. But making sure we are sharing with you the best information, based on real science, is also a challenging mission. So, when the creators of The Paleo Diet, Dr. Loren Cordain and his wife, Lorrie, trusted me to run the business, I spent a lot of time considering how to continue the mission. And I came to three realizations.

First, we have by far the best knowledge and information about The Paleo Diet of any entity on the web. Buried within our website and books is the life’s work of the man who developed the Paleo Diet concept—Dr. Cordain. And, along with his writing, is the writing of his hand-selected team of experts, scientists, recipe editors, and writers.

While there are many fad versions of Paleo, we have defined the true diet. And it is essential we continue to define it so we can always share with you, our readers, the best knowledge.

“We have the best information about the Paleo Diet on the web – now let’s help our readers enjoy it.”

Second, I realized that all that knowledge was buried. Over the years, I’ve read, edited, and, in a few cases, written many of the articles on our website. Yet, countless times, I’ve been asked a question, replied, “We have a great article on the website answering that exact question,” and then after 10 minutes of searching, thrown my hands in the air and said, “Sorry, I can’t seem to find it.”

It was very clear that we needed a new website—one that made it easy to find and easy to enjoy—if we were going to share that large body of knowledge

My final realization was that, if it was just me working on this website, we’d have a far smaller body of knowledge. I am completely confident that we have the best information about The Paleo Diet on the web, but that’s because we have the best team of writers and scientists who have spent their lives studying evolutionary nutrition.

So, now I’d like to let our team share their thoughts on what this new website means to them, and share their two favorite articles on the website to get you started.

Thank you,
Trevor Connor, CEO

Mark J Smith, Chief Science Officer

As Dr. Cordain’s first graduate student, I dove into Paleolithic nutrition back in the late 1980s. So, I have perhaps a different perspective on the subject matter than most, and certainly different to someone new to reading about The Paleo Diet®.

Helping curate the new website over the past few months opened my eyes to the vast volume of information available on the site, and to how many amazing articles have already been written. However, having as many articles as the site does, the old website simply wasn’t designed to handle that kind of volume, and too much great information consequently became buried in a maze.

We knew it required a complete re-build from the ground up, and CEO Trevor Connor has led the team to create what I believe is a product everyone will be excited to explore. I could go into the details of how the new site has been structured, but that might take away the enjoyment of going on your own journey to discover a wealth of information. In some cases, that journey could literally save someone’s life. Certainly, at the very least, it will improve your health and vitality.

Trevor has asked each of us to choose two of our favorite articles. It’s a tough task with so many to select from, but I think it’s important to understand why The Paleo Diet provides the optimal nutritional template. Consequently, both of my articles address this common question.

My favorite articles are:

Eliminating Non-Paleo Foods Improves Nutrient Density

(Written by Loren Cordain and Trevor Connor)

Nell Stephenson, Author

I’ve always felt strongly that without the lifelong work of Dr. Loren Cordain, Paleo as we know it would likely not exist. His research and education, spanning the course of decades, is truly the foundation from which so many have been able to create health for themselves—all based upon the simple premise that if we eat modern day versions of foods our ancestors ate, many of the common maladies and diseases that exist would likely not occur.

I’m excited for the launch of the new site because I believe it will be the platform to translate this research into user-friendly, bite-size pieces that welcome readers to dig in, learn, and disrupt many of the all too common misinterpretations of this commonsense way of eating.

My favorite articles are:

Nell’s Corner: Nourishing Yourself + Baby for an Optimal Pregnancy

(Written by Nell Stephenson)

After becoming a mom , and learning how much misinformation abounds for moms and moms-to-be, this is a must read, for all women!

Ten Questions about the Paleo Diet with Dr Loren Cordain

(Written by Loren Cordain)

The perfectly succinct way to sum it up!

Chris Case, COO and Editor

Let’s be honest: The old website was severely outdated. Among the many issues its age caused, the most significant was the difficulty it created in finding the many fascinating and informative articles that lived there.

The new website will allow users to follow many different paths on their Paleo journey. Start with the basics and gradually navigate to deeper, more complex topics. Or, if you’d prefer, dive headfirst into the foundational articles upon which the concept is built. Browse fantastic recipes, then easily and quickly transition to reading about the complex science behind the choices in ingredients. There are so many ways to navigate and browse the thousands of articles that live there. It is, for all intents and purposes, not just a new design, but an entirely new website from the ground up.

The Paleo Diet website has always been the leading source of information about Paleolithic nutrition. Now, with this new website, that rich content will become only more accessible to readers and scholars of nutrition.

My favorite articles are:

The Paleo Diet Premise

(Written by Chris Case, Trevor Connor, and Mark J. Smith)

We took decades of research, critical thinking, and discussion and boiled it down to the essence of what the diet is about.

Compelling Discoveries About the Diet and Health of One of the Few Remaining Indigenous Hunter-Gatherer Societies on Earth

(Written by Trevor Connor and Doug London)

Being able to glimpse inside a society that has not changed in thousands of years, to understand more about how they eat, live, and thrive, is particularly fascinating for anyone interested in applying the concepts of a Paleo diet to their own life.

Lauren Fellows, Recipe Editor

I’m a food person. If I’m browsing around a website or blog, it’s probably because I’m looking for a good recipe to cook!

The Paleo Diet site is a wealth of information, but the recipe section was always a bit hard to navigate. Our new website takes only the best of our older recipes and categorizes them in a way that makes sense. Now, you’ll be able to filter through those tasty recipes by ingredient type or by meal (unless you want breakfast for dinner, in which case you’re on your own). As the new recipe editor, I hope our fans and followers come across older recipes they didn’t even know existed—and enjoy the new ones that we’ll be publishing soon.

I have some exciting things planned for our recipe section. Follow us on social media to watch them unfold!

My favorite articles are:

The Livable Lifestyle with Lauren Fellows

(Written by Lauren Fellows)

Recipe: Garlic Shrimp with Paleo Risotto

(Written by Lorrie Cordain)

Loren and Lorrie Cordain, Co-Founders of The Paleo Diet

Watching The Paleo Diet website grow from its initial launch in 2002 up to our present day has been much like raising a child. The excitement of the birth, the fun and enjoyment of the childhood years, the challenges of the teen years, and finally now witnessing the first steps into adulthood, knowing there’s a bright future ahead. It hasn’t always been perfect, and the surprises along the way have taught us humility, gratitude, and perseverance.

Over the past 18 years, we’ve stayed true to our mission to provide the best, most reliable science-based information to our visitors, without sacrificing our integrity for the lure of monetary profits. In many ways, we were so adept at providing a huge variety of extraordinary content, that it soon became evident that it was beyond time for a bigger and better site. It’s exciting to launch The Paleo Diet into the next stage in its long life. Dr. Cordain has said it best, “The Paleo Diet will be around for a very long time because it is based on sound science.”

Dr Cordain's favorite articles are:

Ketogenic Diets: Long-term Nutritional and Metabolic Deficiencies

(Written by Loren Cordain)

I believe that my paper, “Ketogenic Diets: Long Term Nutritional Deficiencies”, represents one of the better articles I have written recently, simply because it pointed out the obvious nutritional deficiencies of Ketogenic diets which nutritional scientists had not previously considered.

Eliminating Non-Paleo Foods Improves Nutrient Density

(Written by Loren Cordain, Trevor Connor, and Mark J. Smith)

It is difficult to pinpoint papers written by other Paleo Diet authors, because so many good ones exist, but I like this collaboration between Trevor Connor, Mark J. Smith and me.

Lorrie's favorite articles are:

Recipe: Lamb Chops with Paleo Pesto Sauce

(Written by Lorrie Cordain)

It has been an honor and a privilege to have written for The Paleo Diet, and to have the opportunity to share my love for healthy cooking through articles and recipes. One of my favorite recipes is Lamb Chops with Paleo Pesto, a delicious a easy-to-prepare dish.

Charismatic Paleo Bloggers: Rigorous Caution Required

(Written by Loren Cordain)

It’s so difficult to choose favorites, as the variety of topics at The Paleo Diet are fascinating and relevant for living a healthy lifestyle. With all of the misinformation produced and promoted by the self-appointed Paleo Diet experts, it was Dr. Cordain’s article entitled, “Charismatic Paleo Bloggers-Rigorous Caution Required” that was so effective in setting the record straight and clearing up the confusion brought on by the vast promotion of false information that was circulating on the web, social media, books, and other sources.

Trevor's favorite articles are:

Forget the macronutrient ratios - You are what you were designed to eat

(Written by Trevor Connor)

I have written higher quality articles, but if there’s one message I hope to contribute to The Paleo Diet science, it’s that we cannot optimize our diets by focusing on macronutrient ratios and not thinking about the actual foods we eat.

The Sea Salt Controversy - Is it healthy to add salt?

(Written by Loren Cordain)

Promoting a high-salt diet became all the rage in the Paleosphere. But what I admire about Dr Cordain is that instead of jumping on what's popular and what sells, he stuck with the science, and showed the dangers of this trend.

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Paleo Leadership
Trevor Connor
Trevor Connor

Dr. Loren Cordain’s final graduate student, Trevor Connor, M.S., brings more than a decade of nutrition and physiology expertise to spearhead the new Paleo Diet team.

Mark J Smith
Dr. Mark J. Smith

One of the original members of the Paleo movement, Mark J. Smith, Ph.D., has spent nearly 30 years advocating for the benefits of Paleo nutrition.

Nell Stephenson
Nell Stephenson

Ironman athlete, mom, author, and nutrition blogger Nell Stephenson has been an influential member of the Paleo movement for over a decade.

Loren Cordain
Dr. Loren Cordain

As a professor at Colorado State University, Dr. Loren Cordain developed The Paleo Diet® through decades of research and collaboration with fellow scientists around the world.