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Introducing TRUEPALEO™ & PaleoFLEX™

“Is it Paleo?” Now you know.

We want to make trying The Paleo Diet as frictionless as possible—and knowing what foods are “Paleo” has admittedly caused some confusion.

So let’s make it a little easier with Paleo certified foods.

Living Paleo just got simpler. And better.

We spent two years developing the standards for our food certification program and we use third-party verification. You can trust every food we certify to be non-GMO, gluten-free, and organic.

Strawberry Chicken Dinner


TRUEPALEO is the pure diet as defined by our founder, Dr. Loren Cordain. It centers around whole, unprocessed foods like vegetables, fruits, seafood, natural meats, nuts and seeds, and some minimally processed versions of these foods, like almond butter or coconut oil. It’s the all-in-one certification covering gluten-free/grain-free, non-GMO, and much more (like sustainability and animal welfare.)


What is PaleoFLEX?

As we’ve said, you don’t have to meet some standard of perfection to get naturally strong and healthy on The Paleo Diet. PaleoFLEX foods keep you on the road to strong and healthy, but “flex” a little so you can eat happier and healthier for a lifetime. In this category, you can enjoy a bit more natural sugar, including a few that aren’t included in TRUEPALEO, like agave nectar. You can also have a small amount of added sodium.

A table comparing The Paleo Diet TRUEPALEO and PaleoFLEX food certification criteria

The Difference Between TRUEPALEO and PaleoFLEX

Use this handy table to see the key differences between our TRUEPALEO and PaleoFLEX certifications.

The Official Paleo Diet Grocery List

Get started with this Paleo foods list to help making grocery shopping easier.

The Paleo Diet Official Paleo Grocery List is a shopping checklist of approved paleo foods
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Find Your Strong + Healthy

There are lots of ways to go Paleo. Discover how you can personalize The Paleo Diet for your own needs and goals.

Get Plans + Guides
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