The Paleo Diet® | The Paleo Diet Brand Licensing, White Label,…
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The Paleo Diet Brand Licensing Program Offers Category Leadership

Certification and Branding programs are a one-two punch for Consumer Trial and Acceptance

Becoming a brand licensing partner of The Paleo Diet shows America’s health-conscious shoppers that your foods are best-in-class in the crowded natural foods marketplace.

Foods certified as TRUEPALEO™ or PaleoFLEX™ show that they are healthier choices because they have met the rigorous, science-based standards of The Paleo Diet; they are minimally processed, naturally sourced, and human-friendly foods.

The Paleo Diet Logo

Our Brand Legacy

Twenty years ago, after more than a decade of peer-reviewed university research, Dr. Loren Cordain redefined healthy eating with the release of his New York Times best-selling guide, The Paleo Diet.

The Paleo Diet brand became a household name and went on to become the most influential diet of the past two decades, creating or accelerating today's most popular diets.

Today, our brand serves gluten-free, grain-free, dairy-free, anti-inflammatory, autoimmune, low-carb, and ketogenic audiences because they all share a common ancestry: The Paleo Diet.

Category Leadership

While our food certifications serve the basic health and product labeling needs of an estimated 97 million Paleo-adjacent, health-conscious shoppers, The Paleo Diet brand licensing program offers the opportunity for true category leadership.

By partnering with a household brand name like Dr. Loren Cordain’s internationally recognized Paleo Diet program, food manufacturers can gain consumer trust that their foods are the healthiest and most trusted in their categories.

The Paleo Diet Licensed Food Examples
The Paleo Diet dressings and sauces

Gain Audience Trust

Brand licensed products, which can feature our logo as a co-brand or full-brand on your product packaging, enjoy a closer affiliation with the world-recognized Paleo Diet brand—and receive strong marketing and promotional support.

Our licensing partners want to attract and build trust with our audience of 97 million health-conscious shoppers and by partnering with us will become leaders in the natural and organic food industry.


Full-Branding and Co-Branded Concept Examples

The Paleo Diet Full Branded and Cobranded Product Concepts Ribeye Steak 650x800
The Paleo Diet Full Branded and Cobranded Product Concepts Chicken Breasts 650x800

The Natural, Organic, and Health Foods Market

  • Part of the $200 billion natural products industry
  • We target 97 million Paleo-adjacent, health-conscious shoppers in three key audience groups.
  • We reach over 30 million health-conscious shoppers annually.
The Paleo Diet Full Branded and Cobranded Product Concepts Pork Chops 650x800
The Paleo Diet Full Branded and Cobranded Product Concepts Ground Beef 650x800

Meeting The Paleo Diet food certification standard is the first step.

The next step is tapping into the global brand power of The Paleo Diet. We can help your products stand out in an otherwise crowded and confusing marketplace of health foods.

We are looking for full-branding and co-branding partners who want to gain category leadership. Together, The Paleo Diet and brand licensing partners can provide better food and beverage choices to the modern consumer who is seeking to eat and drink their way to better health.

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Paleo Leadership
Trevor Connor
Trevor Connor

Dr. Loren Cordain’s final graduate student, Trevor Connor, M.S., brings more than a decade of nutrition and physiology expertise to spearhead the new Paleo Diet team.

Mark J Smith
Dr. Mark J. Smith

One of the original members of the Paleo movement, Mark J. Smith, Ph.D., has spent nearly 30 years advocating for the benefits of Paleo nutrition.

Nell Stephenson
Nell Stephenson

Ironman athlete, mom, author, and nutrition blogger Nell Stephenson has been an influential member of the Paleo movement for over a decade.

Loren Cordain
Dr. Loren Cordain

As a professor at Colorado State University, Dr. Loren Cordain developed The Paleo Diet® through decades of research and collaboration with fellow scientists around the world.