These industry leading certifications distill decades of nutrition research by Dr. Loren Cordain and his colleagues into two eye-catching product label marks that identify foods as healthy and sustainable, based on peer-reviewed Paleolithic nutrition science and industry best practice.
Our third-party verified food certification standards carefully consider:
![]() | The Paleo Diet Food Certification Marks
These certifications lead the natural and organic food industry by considering all aspects of health and sustainability that consumers care most about.Designed for front-of-package labeling, each mark was created by a CPG design firm to stop, grab, and hold on store shelves and online. Marks are available in a standalone format, in multiple colorways, and with additional claims. |
What is TRUEPALEO™ Food Certification?
Foods certified as TRUEPALEO™ by The Paleo Diet® reflect the pure diet as defined by our founder, Dr. Loren Cordain.TRUEPALEO certified foods are whole foods like vegetables, fruits, seafood, natural meats, nuts and seeds, and some minimally processed versions of these foods, like almond butter or coconut oil. | ![]() |
![]() | What is PaleoFLEX™ Food Certification?Foods certified as PaleoFLEX™ by The Paleo Diet offer more flexibility while remaining true to the key principles of The Paleo Diet. These foods are healthier for you, and they make it easier to practice and sustain The Paleo Diet for the long term. PaleoFLEX foods allow a bit more natural sugar, added sodium, and an allowable additive. |
![]() | Compare TRUEPALEO and PaleoFLEXOur certification standards are the first to consider all aspects of health, animal welfare, and sustainability -- backed by science. Our third-party verified standards carefully consider these criteria:
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Why Certification Matters: Third-Party Verified Food Certification Is a Gateway to the Most Valuable ShoppersEarning and maintaining the trust of health-conscious shoppers is critical for food brands. As we explored in our story for Food Dive, Why Food Certification Matters, health-conscious shoppers rely on labeling and certifications to ensure that a product meets their health-driven, dietary needs. Health-conscious shoppers are highly valuable, spending 162% more on weekly groceries according to the Food Marketing Institute. ![]() | ![]() |
1. Reach more health-conscious shoppers
2. Develop and formulate new products
3. Connect with distributors and packagers
4. We'd love to hear from you!
Let's talk about ways we can work together. Contact our team at [email protected].
Trevor Connor, M.S., CEO
Mark J. Smith, Ph.D., Chief Science Officer
Jeff Dotson, Strategic Brand Licensing
Kristina Bierschwale, Third-Party Food Certification Verifier
Learn more by joining our partnerships newsletter.
Over a brief, 4-part newsletter, we’ll share info about our audience of 97 million health-conscious shoppers, the habits and preferences of our three key audiences, how food certification builds consumer trust, and explore our science-based, food certification criteria.
Dr. Loren Cordain’s final graduate student, Trevor Connor, M.S., brings more than a decade of nutrition and physiology expertise to spearhead the new Paleo Diet team.
One of the original members of the Paleo movement, Mark J. Smith, Ph.D., has spent nearly 30 years advocating for the benefits of Paleo nutrition.
Ironman athlete, mom, author, and nutrition blogger Nell Stephenson has been an influential member of the Paleo movement for over a decade.
As a professor at Colorado State University, Dr. Loren Cordain developed The Paleo Diet® through decades of research and collaboration with fellow scientists around the world.
Keep up on the latest news, science, recipes, and lifestyle topics in The Paleo Diet®