The Paleo Diet® | Paleo Certified for CPG Brands: Organic, Non-GMO,…
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Our Food Certifications

Practicing The Paleo Diet® just got simpler. And better.

The Paleo Diet has launched two exciting new food certification standards: TRUEPALEO™ and PaleoFLEX™.

These industry leading certifications distill decades of nutrition research by Dr. Loren Cordain and his colleagues into two eye-catching product label marks that identify foods as healthy and sustainable, based on peer-reviewed Paleolithic nutrition science and industry best practice.

Our third-party verified food certification standards carefully consider:

  • ingredients and additives
  • organic production practices
  • food processing methods
  • GMO/bioengineered foods
  • environmental sustainability
  • animal welfare and feeding
  • ratios of omega fatty acids and key nutrients

Paleo Certification Marks

The Paleo Diet Food Certification Marks

These certifications lead the natural and organic food industry by considering all aspects of health and sustainability that consumers care most about.

Designed for front-of-package labeling, each mark was created by a CPG design firm to stop, grab, and hold on store shelves and online. Marks are available in a standalone format, in multiple colorways, and with additional claims.

What is TRUEPALEO™ Food Certification?

Foods certified as TRUEPALEO™ by The Paleo Diet® reflect the pure diet as defined by our founder, Dr. Loren Cordain.

TRUEPALEO certified foods are whole foods like vegetables, fruits, seafood, natural meats, nuts and seeds, and some minimally processed versions of these foods, like almond butter or coconut oil.
TRUEPALEO Certification Mark
PaleoFLEX Certification Mark

What is PaleoFLEX™ Food Certification?

Foods certified as PaleoFLEX™ by The Paleo Diet offer more flexibility while remaining true to the key principles of The Paleo Diet.

These foods are healthier for you, and they make it easier to practice and sustain The Paleo Diet for the long term.

PaleoFLEX foods allow a bit more natural sugar, added sodium, and an allowable additive.

Certification Criteria

Compare TRUEPALEO and PaleoFLEX

Our certification standards are the first to consider all aspects of health, animal welfare, and sustainability -- backed by science. Our third-party verified standards carefully consider these criteria:

  • ingredients and additives
  • organic production practices
  • food processing methods
  • GMO/bioengineered foods
  • environmental sustainability
  • animal welfare and feeding
  • ratios of omega fatty acids and key nutrients

Why Certification Matters: Third-Party Verified Food Certification Is a Gateway to the Most Valuable Shoppers

Earning and maintaining the trust of health-conscious shoppers is critical for food brands. As we explored in our story for Food Dive, Why Food Certification Matters, health-conscious shoppers rely on labeling and certifications to ensure that a product meets their health-driven, dietary needs. Health-conscious shoppers are highly valuable, spending 162% more on weekly groceries according to the Food Marketing Institute.

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Contact Our Team

How can we help your brand?

1. Reach more health-conscious shoppers
2. Develop and formulate new products
3. Connect with distributors and packagers
4. We'd love to hear from you!

Let's talk about ways we can work together. Contact our team at [email protected].

Contact Our Team

Trevor Connor, M.S., CEO
Mark J. Smith, Ph.D., Chief Science Officer
Jeff Dotson, Strategic Brand Licensing
Kristina Bierschwale, Third-Party Food Certification Verifier

Learn more.

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Learn more by joining our partnerships newsletter.

Over a brief, 4-part newsletter, we’ll share info about our audience of 97 million health-conscious shoppers, the habits and preferences of our three key audiences, how food certification builds consumer trust, and explore our science-based, food certification criteria.

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Paleo Leadership
Trevor Connor
Trevor Connor

Dr. Loren Cordain’s final graduate student, Trevor Connor, M.S., brings more than a decade of nutrition and physiology expertise to spearhead the new Paleo Diet team.

Mark J Smith
Dr. Mark J. Smith

One of the original members of the Paleo movement, Mark J. Smith, Ph.D., has spent nearly 30 years advocating for the benefits of Paleo nutrition.

Nell Stephenson
Nell Stephenson

Ironman athlete, mom, author, and nutrition blogger Nell Stephenson has been an influential member of the Paleo movement for over a decade.

Loren Cordain
Dr. Loren Cordain

As a professor at Colorado State University, Dr. Loren Cordain developed The Paleo Diet® through decades of research and collaboration with fellow scientists around the world.