Dr. Griffin McMath is a naturopathic doctor and health literacy specialist who leads strategic vision at The Paleo Diet®, where she’s reshaping how modern consumers engage with nutrition, food systems, and long-term health. Her work bridges science, storytelling, and systems thinking to support a more informed, accessible, and trustworthy dialogue around food—one rooted in both individual agency and public good.
As Chief Strategy Officer, Dr. McMath oversees brand development, partnerships, regulatory and compliance alignment, content and social strategy, and educational initiatives that position The Paleo Diet® as a modern health advocacy platform. She supports the broader strategy behind the TRUEPALEO™ and PaleoFLEX™ certification programs—developed by Dr. Mark Smith and Trevor Connor—and curates individualized strategies to help certification partners grow with clarity, integrity, and consumer relevance.
With a background in clinical practice, advocacy, and behavior change communication, Dr. McMath is passionate about advancing health literacy and empowering people to make informed decisions. She’s especially focused on countering misinformation, promoting science-backed guidance, and championing public health programs that serve as critical bridges—particularly for communities who rely on them most. While The Paleo Diet® operates in the space of optimal nutrition, her work is grounded in the belief that inclusivity, trust, and access must always remain at the center.
Before joining The Paleo Diet®, Dr. McMath held executive and strategic roles at Gaia Herbs, the Institute for Natural Medicine, Fast Talk Laboratories, and The Maryland Proton Treatment Center. She has also advised nationwide campaigns promoting evidence-informed health information. Known for connecting big-picture vision with care for the details, she helps mission-driven teams grow with curiosity, clarity, and grounded values.
