Product Endorsement

Obtain endorsement of your product(s) by

The Paleo Diet™ and Dr. Loren Cordain

Paleo Approved | Paleo EndorsementThe Paleo Diet™ endorsement is designed to assist consumers in evaluating “Paleo” consumer products in the existing marketplace, including food, drink, and supplements. Based on a careful review of each product and product line, Dr. Cordain will determine whether the strict standards of Paleo have been satisfied and whether the product(s) adheres to The Paleo Diet™ premise and lifestyle. This certification assures Paleo dieters that there is third-party oversight confirming the legitimacy of a manufacturer’s Paleo claims.

The criteria for The Paleo Diet™ product endorsement includes a proposal detailing proof the product is free of gluten, dairy, soy, artificial coloring and flavors, in addition to review and/or approval from the U.S. Food and Drug Administration. All nutritional content including ingredients, allergens, and manufacturing practices including sourcing must be disclosed.

The production cycle from beginning to end is examined and, therefore, ingredient sourcing, cross contamination, facility operations, and end-to-end testing must be disclosed. The proposal must also identify how the product is aligned and/or consistent with the Paleo lifestyle in addition to product distribution and market penetration to date. Kindly provide documentation to communicate the company’s financial strength, in addition to proposed revenue-sharing terms. Please identify target markets, distribution plans, and sales and marketing strategies.

Products that earn The Paleo Diet™ endorsement will bear the certification (endorsement) trademark on packaging. The Paleo Diet™ endorsement aims to provide consumers with a recognizable, trusted stamp so they are not left second guessing their next Paleo purchase.

Partnership with The Paleo Diet™ will play a critical role in reaching your target audience and establishing product patronage.

In the course of communicating, it is necessary to sign a Non-Disclosure Agreement (NDA) to speak freely about your product and company. We will return a fully-executed NDA to you for your files. Please send an e-mail to expressing interest in The Paleo Diet™ endorsement process.

Dr. Loren Cordain | About The Paleo Diet TeamDr. Cordain is the world’s foremost authority on the evolutionary basis of diet and disease. Featured on Dateline NBC, the front page of the Wall Street Journal, and The New York Times, Dr. Cordain is widely acknowledged as one of the world’s leading experts on the natural human diet of our Stone Age ancestors. He is the author of more than 100 peer-reviewed scientific articles and abstracts, and his research into the health benefits of Stone Age Diets for contemporary people has appeared in the world’s top scientific journals including the American Journal of Clinical Nutrition, the British Journal of Nutrition, and the European Journal of Clinical Nutrition, among others. He is the author of The Paleo Answer, The Paleo Diet, The Paleo Diet for Athletes, The Paleo Cookbook, and The Dietary Cure for Acne. He sits on the Advisory Board of Paleo Magazine the first, and only, print magazine dedicated to the Paleo/Primal lifestyle and ancestral health. He is the recipient of the Scholarly Excellence award at Colorado State University for his contributions into understanding optimal human nutrition.

Affiliates and Credentials